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Sunday, March 20, 2011

Italian Newspaper Slams Ikea's Gay Ad!

The Daily Mail reports: "Il Giornale has labelled it as 'provocative' and added: 'What's behind all this? It's not awareness of gay rights for gay couples. It's just a brazen marketing strategy.’"

"The paper went on to say that it was ''not an isolated incident'' but a clear attempt at ''Swedish Imperialism'' that tried to make everyone equal by having the same ''cheap furniture.''"

"Il Giornale added: 'One has to ask what is the point of such a campaign by IKEA in Catania - it's obvious that they are just trying to get themselves talked about.’ Berlusconi and his ruling People of Freedom Party have long championed family values and aligned themselves with the all-powerful Catholic Church which condemns homosexuality and same sex relationships. Il Giornale's website was inundated with outraged comments protesting at what they called a ''shock campaign'' but gay rights campaigners in Italy welcomed the advert."

"Blog Queer Italy said: ’Nothing can be more indigestible for our bigots and homophobes who cannot bear to read the word family with the words same sex. ‘We like this advert and we welcome it - maybe some others will follow on from this campaign and look forward progressively and modernly, instead of backwards to the Middle Ages.’"

Last year, Prime Minister Berlusconi received criticism for his saying that "it’s better to be passionate about beautiful girls than gay." Look at Berlusconi today!

1 comment:

  1. Is this really an issue? Haven't they (both Ikea and the Swedes in general) been gay friendly for awhile?

    And what's wrong with trying to make everyone equal? (with affordable and fashionable furniture no less!)

    ReplyDelete

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